Towards an emerging paradigm of strategic communication: Core driving forces

Abstract

Major forces such as globalisation, the digital network revolution and the empowerment of myriad new stakeholders have resulted in a blurring of communication genres such as marketing and corporate communications, and are redefining the role of the communications professional within business and society. Such fundamental changes require that both scholars and practitioners challenge their own assumptions and consider the implications of these paradigm shifts. The values of the modernist age, resulting in linear, top-down, consensus-seeking decision-making behaviour, must be revisited to make way for emerging values such as activism, dialogue, communal values and dissent, which allow for co-creation and a multiplicity of viewpoints. This article reflects on paradigmatic debates and identifies shifts from modern to postmodern organisational practice, and how these impact on communication practices and integrated communication. Consideration is given to some theoretical, practical, research and educational implications of these shifts as core driving forces towards the new emerging paradigm of strategic communication, which can best be conceptualised as purposeful communication to realise the organisational mission.     

首都危险物品安全管理工作研究——以建设世界城市为视角

在建设世界城市过程中,首都危险物品管理工作面临着严峻的反恐防暴形势,只有深刻剖析首都危险物品安全管理中出现的新情况、新问题,改进管理模式,完善并创新管理手段,建立健全危险物品管理机制,全面推进危险物品安全监管信息化、规范化建设,才能提升首都危险物品安全管理的总体水平,为世界城市建设提供良好的社会环境。     

“中三角”空间范围与发展定位

"中三角"以湘鄂赣三省为宜,以武汉城市群、长株潭城市群和大南昌城市群为主要载体。应分别从空间定位、功能定位、产业定位、特色定位等四方面对"中三角"及各大片区发展进行战略定位。研究表明,"中三角"应定位为我国重要的"两基地三区、一中心一枢纽",成为中部地区崛起的重要战略支点和核心增长极,成为我国具有国际性功能、跨省域影响力和较强创新能力的区域性经济中心和重要的经济区,成为继珠三角、长三角、环渤海之后中国经济增长的第四极。     

The Maritime Channel in Southeast Asia and China’s Strategic Pivots

With its transition from land power to sea power and the rapid expansion of its national interests, the security of maritime channels has become an important agenda for China. China has shifted its focus from the dilemma of Malacca Strait to the construction of a sea-lane network in its bid to protect its maritime rights and interests. To build its sea power as a strong nation, China should follow its “21st Century Maritime Silk Road” strategy and establish its strategic pivots at harbors at Sumatra Island and Kalimantan Island in Indonesia so as to improve its ability to ensure its navigational safety.     

Is experimentalist governance self-limiting or self-reinforcing? Strategic uncertainty and recursive rulemaking in European Union electricity regulation

Is experimentalist governance (XG) self-limiting or self-reinforcing by virtue of its relationship to strategic uncertainty as an essential scope condition? This article tackles this important but understudied question by elaborating a series of idealtypical pathways for the temporal evolution of XG in specific policy domains, ranging from reversion to hierarchical governance through endogenous reduction of strategic uncertainty at one extreme to institutionalization of experimentalism as a multipurpose governance architecture at the other. It then goes on to test the empirical validity of these contrasting theoretical expectations about the long-term relationship between XG and strategic uncertainty through a process-tracing analysis of electricity regulation in the European Union over a series of policy cycles since the 1990s. Building on and extending previous research in this domain, this article's findings strengthen empirical confidence in the theoretical expectation that XG is self-reinforcing, while diminishing confidence in the claim that it is self-limiting.     

从海尔和春兰的比较看企业的多元化战略

本通过对海尔和春兰的多元化战略在动机、类型、途径和运行效果等方面的不同特点的比较与分析,对中国企业发展多元化战略得出了一些规律性认识：（１）成功的专业化经营基础和主导产业的核心竞争力是成功的多元化战略的必要条件;（２）兼并是企业多元化扩展的一种有效途径;（３）企业一般不宜进行大规模的低相关扩展。     

Displacing your Principal. Two Historical Case Studies of Some Interest for the Constitutional Future of Europe

The framework of public decisions, and particularly the provision of law, is seen here as an agency contract. What distinguishes this contract is the nature of the right delegated to the agent: The capacity to make law gives the opportunity to take advantage of the incompleteness of the constitutional contract. The agency relationship may be loosened or even reversed. This article tries to draw some lessons from the English and American history in that matter and applies them to the making of the future European State.     

美国对华拒止性威慑战略论析

拒止性威慑的思想源远流长,作为一种军事战略的拒止性威慑具有广泛性、实时性和受挑战性三个主要特点。拒止性威慑的思路相比惩罚性威慑更具操作性,在信息化战争时代也更具优势。美国战略学界认为,在西太平洋地区中美实力日渐接近的情况下,对华拒止性威慑战略是较优选项。美国对华拒止性威慑战略兴于特朗普政府时期,其主要特点是加强军事系统弹性能力建设与发展新战区导弹防御体系。拜登政府则在“一体化威慑”框架下应用对华拒止性威慑,发展深度防御能力。美国对拒止性威慑战略的理解与应用已经突破了传统意义上偏重防御的拒止性威慑模式。该战略的目标是联合盟友阻止中国在西太平洋地区的快速军事行动,维持和巩固在该地区的军事主导权。虽然美国对华拒止性威慑战略的实践受到了诸多内外因素制约,但其给中美带来的负面影响仍在不断加深,并对地区安全构成巨大挑战。中国需要主动培塑有利于军力发展的良好环境,发展新技术装备,应对美国对华拒止性威慑战略实践造成的军事胁迫,降低各类战略风险。     

进攻性联盟、模糊性威慑与AUKUS的战略性扩张

2021年9月15日,美国、英国和澳大利亚建立三边安全伙伴关系(AUKUS)。美英澳三国基于追求权力最大化、改变既有国际秩序的扩张性动机,构建进攻性联盟。美国企图巩固印太地区霸权;英国试图提升印太地区影响力,推动“全球英国”构想;澳大利亚希图扩张在印太地区的威慑力,强化南太平洋区域强国地位。AUKUS的威慑功能具有模糊性,主要体现在威慑对象及触发条件的模糊性。其模糊性威慑主要包括模糊性威慑的信号功能、震慑功能、作战功能、信息和情报共享功能、军工合作功能。AUKUS通过模糊性威慑功能实现美国在印太地区的战略性扩张;威胁中国国家安全和阻挠中国统一进程;诱使印度深化与三国战略合作;引发东盟国家意见分歧;加速欧盟防务自主进程;削弱国际核不扩散机制,恶化地区安全形势,对全球及地区安全局势产生消极影响。     

西江经济带发展的战略选择

打造西江黄金水道是广西的重大战略决策,推动西江经济带发展,是推动区域经济协调发展的必然选择。西江经济带发展的战略选择主要有:整体推进基础设施建设一体化战略、区域产业集群化战略、城镇发展规模化战略、开发开放生态化战略、协调合作机制化战略。